Why airports need effective copywriting
And who they need to target content towards
When once an airport was simply the hangar-like building travellers went to in order to catch their planes, it’s now part of the whole flying experience.
Travellers can customise almost every aspect of their journey, from cheap or luxury airline, the number of stop-overs and the airport they prefer to fly from. Airports are no longer equal and many people will drive half an hour more to fly from their preferred option. This means that airports have to compete with others to become that preferred option.
Very few people scout out airports in person to find out which one they like most – they read reviews, blog posts and the airport’s own content to get a feel for the place. High-quality copywriting is essential here if travellers are to want to set off from a particular airport.